Overview
- Provides a comprehensive analysis of older tourists’ behavior
- Explores challenges and opportunities created by an ageing population
- Presents informative examples and original research based on real-world case studies
- Combines an academic and a practitioner perspective
- Includes supplementary material: sn.pub/extras
Part of the book series: Tourism, Hospitality & Event Management (THEM)
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About this book
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.
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Keywords
Table of contents (7 chapters)
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Front Matter
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Defining the Older Tourist Market
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Front Matter
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Older Tourist Behavior: The Demand-Side Perspective
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Front Matter
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Marketing To Older Tourists: The Supply-Side Perspective
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Front Matter
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Authors and Affiliations
About the author
Vania Vigolo is Assistant Professor in Management in the Department of Business Administration, University of Verona, Italy. She holds a Degree in Foreign Literatures and Languages, with a specialization in tourism management, from the University of Verona (2004) and a PhD in Marketing for Business Strategy from the University of Bergamo, Italy (2008). Her research interests include tourism marketing and management, services marketing, and branding issues, and she has published on these topics in various national and international journals. She has acted as a reviewer for a number of journals and several international conferences.
Bibliographic Information
Book Title: Older Tourist Behavior and Marketing Tools
Authors: Vania Vigolo
Series Title: Tourism, Hospitality & Event Management
DOI: https://doi.org/10.1007/978-3-319-47735-0
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG 2017
Hardcover ISBN: 978-3-319-47734-3Published: 18 April 2017
Softcover ISBN: 978-3-319-83809-0Published: 08 May 2018
eBook ISBN: 978-3-319-47735-0Published: 07 April 2017
Series ISSN: 2510-4993
Series E-ISSN: 2510-5000
Edition Number: 1
Number of Pages: XVI, 176
Number of Illustrations: 4 b/w illustrations, 3 illustrations in colour
Topics: Tourism Management, Aging, Online Marketing/Social Media, Sociology of Family, Youth and Aging, IT in Business