Overview
- Uses case studies of well-known international artists as an entry point for readers to grasp key theoretical concepts and ideas
- Presents unique firsthand observations of music video production and graphic design work
- Includes a chapter on virtual reality
Part of the book series: Music Business Research (MUBURE)
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About this book
This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites.
Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them.
Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.
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Keywords
Table of contents (8 chapters)
Authors and Affiliations
About the author
Guy Morrow is a lecturer in arts and cultural management at the University of Melbourne. He also collaborates with the visual artist and video director Jefferton James and, in this capacity, has worked with Australian and international artists such as Passenger, Sheppard and Tim Rogers. During his tenure with the Australian band Boy & Bear, a band for which he was one of the founding managers, Guy Morrow negotiated agreements with multinational record companies and booking agencies. He has also published various books and articles on artist management and the international music industries.
Bibliographic Information
Book Title: Designing the Music Business
Book Subtitle: Design Culture, Music Video and Virtual Reality
Authors: Guy Morrow
Series Title: Music Business Research
DOI: https://doi.org/10.1007/978-3-030-48114-8
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-48113-1Published: 11 June 2020
Softcover ISBN: 978-3-030-48116-2Published: 11 June 2021
eBook ISBN: 978-3-030-48114-8Published: 10 June 2020
Series ISSN: 2522-0829
Series E-ISSN: 2522-0837
Edition Number: 1
Number of Pages: XI, 201
Number of Illustrations: 3 b/w illustrations, 24 illustrations in colour
Topics: Media Management, Music, Cultural Economics, Branding, Cultural Management, Graphic Design