Abstract
Perhaps the most important dimension of cultural difference in social behaviour, across the diverse cultures of the world, is the relative emphasis on individualism v. collectivism. In individualist cultures, most people’s social behaviour is largely determined by personal goals, attitudes, and values of collectivities (families, co-workers, fellow countrymen). In collectivist cultures, most people’s social behaviour is largely determined by goals, attitudes, and values that are shared with some collectivity (group of persons).
In C. Bagley and G. K. Verma (eds) (1986) Personality, Cognition and Values: Cross-cultural Perspectives of Childhood and Adolescence, London: Macmillan. Helpful critical comments were received from R. Shweder, Michael Bond, C. H. Hui, Y. Kashima, Kwok Leung, Emiko Shimada and Marcelo Villareal.
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© 1988 Gajendra K. Verma and Christopher Bagley
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Triandis, H. (1988). Collectivism v. Individualism: A Reconceptualisation of a Basic Concept in Cross-cultural Social Psychology. In: Verma, G.K., Bagley, C. (eds) Cross-Cultural Studies of Personality, Attitudes and Cognition. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-08120-2_3
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