Collection

Special Issue - Ethical Consumerism in Emerging Markets: Opportunities and Challenges

Submission status
Closed
Emerging markets are taking on an increasing responsibility for global sustainability issues, as these markets grow significantly and gain economic importance. With this, ethical consumerism is receiving greater attention since these markets are now both key consumers and producers. Playing a substantial role, consumer prominence has increased manifold following global developments such as the pandemic and increased digitisation. Most ethical consumerism research though has been dominated by developed markets which has created a gap in the literature. This special issue aims to extend the knowledge of ethical consumerism into emerging markets. The special issue includes a collection of articles, all offering unique and diverse theoretical, conceptual, and methodological perspectives, with a strong emphasis on emerging market contexts. The introductory essay summarizes the articles of this special issue as part of a broader thematic literature review on ethical consumerism research. Through this special issue, we hope to contribute to the field of ethical consumerism and propose future directions, thus encouraging more research on this topic.

Editors

  • Smirti Kutaula Smirti Kutaula , 

    Smirti Kutaula

    Kingston Business School, Kingston upon Thames, KT2 7LB, UK

  • Alvina Gillani Alvina Gillani , 

    Alvina Gillani

    Surrey Business School, Guildford, GU2 7XH, UK

  • Diana Gregory-Smith Diana Gregory-Smith  &

    Diana Gregory-Smith

    Newcastle University Business School, Newcastle, NE1 4SE, UK

  • Boris Bartikowski Boris Bartikowski

    Boris Bartikowski

    Kedge Business School, 13009, Marseille, France

Articles (11 in this collection)