Abstract
You may not know it, you may not have recognized it when it happened to you, but the chances are that you have already experienced gamification. If you have a loyalty card from a retailer, belong to a frequent flyer scheme with an airline, or are a member of LinkedIn, then you will have been on the receiving end of a gamified process.
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© 2015 Nik Kinley and Shlomo Ben-Hur
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Kinley, N., Ben-Hur, S. (2015). Gamification. In: Changing Employee Behavior. Palgrave Macmillan, London. https://doi.org/10.1057/9781137449566_9
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DOI: https://doi.org/10.1057/9781137449566_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-49684-6
Online ISBN: 978-1-137-44956-6
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