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Eastern European Perspectives on the Development of Public Relations: Other Voices

Abstract

Public relations (PR) is a new and developing field of communication practice that has emerged in Russia since the perestrojka era over 30 years ago. It has developed from the initial Western influences to have strong linkages with government at all levels. The growth of PR has been supported by ever-evolving educational resources at university level and a broad range of professional associations. Women, who took an early prominent role in PR’s introduction, have not been able to sustain leadership roles as the profession has grown. Practice models, possibly reflecting past propaganda influences have been top-down rather than dialogic.

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Authors
  1. Katerina Tsetsura
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  2. Ludmila V. Minaeva
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  3. Nadezda Aydaeva
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Editor information

Editors and Affiliations

  1. The Media School, Bournemouth University, UK

    Tom Watson

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© 2014 Palgrave Macmillan, a division of Macmillan Publishers Limited

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Tsetsura, K., Minaeva, L.V., Aydaeva, N. (2014). Russia. In: Watson, T. (eds) Eastern European Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137404268_8

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