Abstract
Although Yugoslavia had been more open to market influences from the 1960s, it was not until the radical political cwwhanges of 1990–1991 had taken place that the marketing and advertising industry in Croatia started a period of increased growth and public relations (PR) was distinguished as a separate profession. Education has been gradually introduced and professional bodies are actively engaged in European discourse. Although communication is recognized as an important activity by government and businesses, Croatian practitioners are significantly less confident about their status and future than others in Europe.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Croatia (2014) http://www.croatia.eu (home page), date accessed 5 February 2014.
ECM — European Communications Monitor (2013) http://www.zerfass.de/ecm/ECM2013-Results-ChartVersion.pdf, date accessed 5 February 2014.
Economist (2014) http://www.economist.com/news/europe/21594339-euphoria-over-joining-european-union-has-given-way-morose-mood-more-normal-and-glummer?, date accessed 6 February 2014.
Eurostat (2014) http://epp.eurostat.ec.europa.eu (home page), date accessed 6 February 2014.
Hajoš B., and Tkalac, A. (2004) ‘Croatia’, in B. van Ruler and D. Verčič(eds) Public Relations and Communications Management in Europe: A Nation by Nation Introduction to Public Relations Theory and Practice (Mouton de Gruyter, New York), 83–94.
HUOJ (2014a) http://www.huoj.hr/o-huoj-u/clanstvo-hr4, date accessed 6 February 2014.
HUOJ (2014b) 6. ‘Istraživanje HUOJ-a o stanju u odnosima s javnošću u RH’ [6th CPRA Study on the State of the Public Relations Profession in Croatia] http://www.huoj.hr/aktivnosti-udruge/istrazivanja-hr94, date accessed 5 February 2014.
Jugo, D., Borić, S., and Preselj, V. (2012) ‘Analiza razvoja odnosa s javnošću u Hrvatskoj od 2003. do 2009. i projekcija buducih trendova’ [Analysis of the Development of Public Relations in Croatia from 2003–2009 and Projection of Future Trends], Medunarodne studije, 12 (3/4), 37–52.
Renko, N., Pavičić, J., and Tkalac, A. (1998) ‘The Development of Advertising in Croatia: Challenges for the Future’, in J. Holmes and G. Keller (eds) 8th IAA World Education Conference, Advertising in Transition: Meeting the Challenge of Change. Zagreb: International Advertising Association, 65–71.
Tomašević, A. (2002) Uvod u odnose s javnošću. London School of Public Relations, Croatia, Working paper.
Editor information
Editors and Affiliations
Copyright information
© 2014 Palgrave Macmillan, a division of Macmillan Publishers Limited
About this chapter
Cite this chapter
Verčič, A.T. (2014). Croatia. In: Watson, T. (eds) Eastern European Perspectives on the Development of Public Relations: Other Voices. National Perspectives on the Development of Public Relations. Palgrave Pivot, London. https://doi.org/10.1057/9781137404268_3
Download citation
DOI: https://doi.org/10.1057/9781137404268_3
Publisher Name: Palgrave Pivot, London
Print ISBN: 978-1-349-48726-4
Online ISBN: 978-1-137-40426-8
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)