Abstract
This chapter explores how a public relations firm/agency has attempted to postmodernize its business through internal reorganization and client-focused communication. The firm chosen, MPR Pazarlama Halkla Iliskiler (MPR Communications Consultancy), was founded in 1994 as the first marketing public relations (MPR) firm in Turkey.
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Websites
http://www.mpr.com.tr/Default.aspx
http://www.ida.org.tr/eng/?page_id=374
http://kid-tr.com/hakkimizda/amacimiz.aspx
http://kid-tr.com/uyelerimiz/
http://www.ab-pr.com/en/about-us/about-us.aspx
http://microsites.bournemouth.ac.uk/historyofpr/
http://www.mpr.com.tr/MenuContent.aspx?id=2
http://www.mpr.com.tr/MenuContent.aspx?id=16
Interview and email correspondences
Interview with M. Saçkan, 15 April 2013
Saçkan, email correspondence, 29 April 2013
“Pegasus Marka Konumlandirmasinda Halkla Iliskilerin Katma Degeri”, email from Z. Erkok, MPR, 14 March 2014
“Ronald McDonald Kids Club”, email from Z. Erkok, MPR, 14 March 2014
Saçkan, email correspondence, 27 March 2014
Saçkan, email correspondence, 9 April 2014
Editor information
Editors and Affiliations
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© 2015 Serra Görpe
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Görpe, S. (2015). The Changing Paradigm of Public Relations in Turkey: From Past to Present. In: Kitchen, P.J., Uzunoğlu, E. (eds) Integrated Communications in the Postmodern Era. Palgrave Macmillan, London. https://doi.org/10.1057/9781137388551_10
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DOI: https://doi.org/10.1057/9781137388551_10
Publisher Name: Palgrave Macmillan, London
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