Abstract
During the last few years, advertising to children has grown increasingly complex and, to parents and other stakeholders, potentially more bewildering as the range of channels and methods used by marketers has broadened from traditional television advertising to sophisticated and, at times, subtle media such as advergames. What all the chapters in this book have indicated is that the marketing landscape has irrevocably changed and with that change, our understanding of children as audiences for marketing messages warrants reconsideration.
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© 2014 Mark Blades, Caroline Oates, Fran Blumberg and Barrie Gunter
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Oates, C., Blumberg, F., Gunter, B., Blades, M. (2014). Conclusions. In: Blades, M., Oates, C., Blumberg, F., Gunter, B. (eds) Advertising to Children. Palgrave Macmillan, London. https://doi.org/10.1057/9781137313256_13
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DOI: https://doi.org/10.1057/9781137313256_13
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