Abstract
This first chapter looks at the influence of other disciplines on cultural studies. It examines different definitions of ‘culture’ and ‘communication’ and looks at key areas of cultural diversity in visible behaviour and underlying values. It analyses strategies for optimizing successful communication with people of other cultures and overcoming the barriers to cross-cultural communication.
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References
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Further reading
Axtell, R. (1993) Do’s and Taboos Around the World, A Guide to International Behaviour (New York: John Wiley & Sons).
Bragg, M. (2003) The Adventure of English (London: Hodder & Stoughton).
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Trompenaars, F. and Hampden-Turner, C. (2000) Building Cross-Cultural Competence (London: Nicholas Brealey Publishing).
Whorf, B. (1998) Science and Linguistics — Basic Concepts of Communication: Selected Readings (Maine: Intercultural Press).
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© 2013 Brian J. Hurn and Barry Tomalin
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Hurn, B.J., Tomalin, B. (2013). What is Cross-Cultural Communication?. In: Cross-Cultural Communication. Palgrave Macmillan, London. https://doi.org/10.1057/9780230391147_1
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DOI: https://doi.org/10.1057/9780230391147_1
Publisher Name: Palgrave Macmillan, London
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