Abstract
There is a need to use language in communication with a mass audience in ways that facilitate correct interpretation of the message. This Chapter evaluates the effectiveness of language use by MAMSER (Mass Mobilization for Self-reliance, Social Justice and Economic Recovery) in relation to its goal of mass information of its large heterogeneous target audience. The effectiveness of communication in the spoken medium was analyzed within the framework of rhetorical theory which permits the description of some contextual, linguistic and other devices contributing to or detracting from rhetorical effectiveness: audience analysis, interest and clarity. Findings from the study reveal awareness and mastery of the demands for which speaking situation has on speaking style and the audience. Furthermore, there is a high level of proficiency in the use of the language of communication.
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Ekpe, S.I., Ekpang, J.N. (2022). Communication for Social Mobilization in Selected MAMSER Campaign Speeches. In: Ekpenyong, M.E., Udoh, I.I. (eds) Current Issues in Descriptive Linguistics and Digital Humanities. Springer, Singapore. https://doi.org/10.1007/978-981-19-2932-8_28
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DOI: https://doi.org/10.1007/978-981-19-2932-8_28
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