Abstract
The Amrita Awareness Ambassador (AAA) program trains local youth in tribal areas to act as ambassadors to help prevent substance abuse. With the support of the Ministry of Tribal Affairs, Govt. of India, the program is active in 13 states. The present paper analyzes data from the program from 15 villages in Chhattisgarh and Jharkhand. 609 children from these areas participated in a survey prior to the program and a follow-up survey six month later. Costs of conducting the programs in 2019 and 2020 in these villages are presented. Effectiveness is measured as bringing long-term awareness on substance abuse to a child who did not previously possess such awareness. The program is found to be cost-effective for a willingness to pay of INR 2770.
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The Amrita Awareness Ambassador program is supported in tribal regions of Jharkhand and Chhattisgarh under the scheme “Supporting Projects of All India or Inter-State Nature” by the Ministry of Tribal Affairs, Govt. of India.
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Ajayan, S., H, G., Menon, R., Gutjahr, G., Nedungadi, P. (2022). Cost-Effectiveness of a Substance-Abuse Prevention Program in Tribal Areas of Chhattisgarh and Jharkhand. In: Zhang, YD., Senjyu, T., So-In, C., Joshi, A. (eds) Smart Trends in Computing and Communications. Lecture Notes in Networks and Systems, vol 286. Springer, Singapore. https://doi.org/10.1007/978-981-16-4016-2_56
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DOI: https://doi.org/10.1007/978-981-16-4016-2_56
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