Abstract
The megatrend digitization is one of the most discussed topics of the last years. It has opened up new opportunities for companies and does not stop at traditional business models. Digital technologies, especially the Internet, have been examined in the existing business models or completely new models have been created to replace analog models. The target of this research project is to identify potential digital business models in tourism. For this purpose, the authors have conducted a theoretically grounded empirical study. The hypothesis framework is partly derived from a qualitative study and partly from literature research. The following business models for tourism have been identified: sharing economy, personalized offers, customer reviews, social media and process costs. The results of this study show that social media, sharing economy and customer reviews have a positive and significant influence on the research question. Personalized offers and process costs have a positive impact and could become potential in the future. However, they have no significant influence on this study.
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Acknowledgements
This work is based on several projects of Aalen University. We would like to give special thanks to Feride Özcakir, Alexander Sprengel, Michael Pressl, Felix Häfner and Raphael Kaim for their great support.
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Härting, RC., Bäuerle, M., Bilge, K., Fleischer, L., Landgraf, N., Wicher, M. (2021). Potentials of Digital Business Models in Tourism—A Quantitative Study. In: Jezic, G., Chen-Burger, J., Kusek, M., Sperka, R., Howlett, R.J., Jain, L.C. (eds) Agents and Multi-Agent Systems: Technologies and Applications 2021. Smart Innovation, Systems and Technologies, vol 241. Springer, Singapore. https://doi.org/10.1007/978-981-16-2994-5_26
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