Abstract
The employee retention has a strong association with employer branding dimensions; it builds by the role of the existing employee’s relationship among them as well as the management policies and procedures. The aim of the paper is to determine and evolve a measurement tool for employer branding dimensions along with the qualitative examination on the impact of employer branding dimensions on employee retention. The study also emphasized the role of demographic variables in employee retention. For this purpose, a nine-factor structured scale of employer brand dimensions have identified through Exploratory Factor Analysis (EFA). A correlation was conducted to identify the predictive relationship and significance level between employer branding dimensions. One-Way Analysis of Variance (ANOVA) applied to explore the possible significant difference between the demographic variables and employee retention applied. A final 34-item Employer Brand scale was covering nine dimensions of the employer brand. An intense approach of practitioners toward the dimensions this scale may help them to identify the dimensional impact on organizational outcomes.
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Singh, M., Rokade, V. (2021). Employer Branding Dimensions of Public Sector Undertaking in India and Its Impact on Employee Retention. In: Kumar, N., Tibor, S., Sindhwani, R., Lee, J., Srivastava, P. (eds) Advances in Interdisciplinary Engineering. Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-15-9956-9_51
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