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An Evaluation of Factors Influencing Small Medium Enterprises (SMEs) in Malaysia to Adopt E-commerce

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Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014)

Abstract

E-Commerce adoption among Small Medium Enterprises (SMEs) in Malaysia is low, is 28 % among 965 participants involved into e-Commerce activities (ACCCIM 2012). There are two research questions (RQ) used to achieve research objective, RQ1: What is the level of e-Commerce adoption; RQ2: Which factors have influence to e-Commerce adoption. This research proposes a framework with three variables named perceived benefits, management support and government support to investigate the potential factors influence e-Commerce adoption. The unit of analysis for this research is focus on manufacturing sector, which converts basic raw materials into daily tangible products. There are 71 of datasets valid and used for analyze. The statistical results are generated by using SmartPLS statistical software package. Among these observed variables: management support and government support have positive influencing power to e-Commerce adoption. The Beta value and R squared are calculated, the R 2 value is 0.624, which is 62.4 % of variance in e-Commerce adoption can be explained with management support and government support. In organization, top managements performed as change agent in the organization, positive motivation from management level will reduce the employees’ resistance towards innovative technologies, hence it will increase the organization operation. Based on the statistical result, it shows that the proposed research model has a strong predictive power and is useful in explaining the factors which also has some influencing power to SMEs to adopt e-Commerce. As a conclusion, the research objectives are achieved and identified the potential factors that influence to e-Commerce adoption in Malaysia.

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Acknowledgements

The authors would like to sincerely thank the School of Computer Sciences, Universiti Sains Malaysia (USM) as this research has been supported partially from the Research University Grant (RUI) (Account Number: 1001/PKOMP/811251) and from the Short Term Research Grant (Account Number: 304/PKOMP/6312103) from the Universiti Sains Malaysia.

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Lim, S.C., Baharudin, A.S., Low, R.Q. (2016). An Evaluation of Factors Influencing Small Medium Enterprises (SMEs) in Malaysia to Adopt E-commerce. In: Abdullah, M., Yahya, W., Ramli, N., Mohamed, S., Ahmad, B. (eds) Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014). Springer, Singapore. https://doi.org/10.1007/978-981-10-1458-1_60

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  • DOI: https://doi.org/10.1007/978-981-10-1458-1_60

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