Abstract
A large number of manufacturing companies have been optimizing their internal value creation processes for years by using data. However, there are only a few examples of data monetization in production technology today. This article begins by explaining the most important data and monetization-specific difficulties that prevent implementation. The main focus of this article are six data monetization strategies, which differ in terms of of customization and data density. The detailed explanations of the individual strategy types as well as a real-world example provide orientation for the (possible) implementation of data monetization with a real impact in one’s own company.
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Schuh, G., Kelzenberg, C., Boshof, J., Graberg, T., Ochel, T. (2023). Data Monetization Strategies for Manufacturing Companies . In: Trauth, D., Bergs, T., Prinz, W. (eds) The Monetization of Technical Data. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-66509-1_9
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DOI: https://doi.org/10.1007/978-3-662-66509-1_9
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