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Strategisches CSR-Management im Tourismus

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CSR und Tourismus

Part of the book series: Management-Reihe Corporate Social Responsibility ((MRCOSORE))

Zusammenfassung

Für viele Unternehmen ist Corporate Social Responsibility (CSR) nach wie vor ein Instrument des Brand-Managements oder schmückendes Beiwerk, das nebenher mit geringem Aufwand betrieben wird. Eine strategische Implementierung ist hingegen nach wie vor die Ausnahme, obwohl dadurch nachhaltige Wettbewerbsvorteile geschaffen werden können. Aufgrund dieses Defizits ist es das zentrale Anliegen des folgenden Beitrags zu erläutern, wie Unternehmen eine passgenaue CSR-Strategie entwickeln können und welche Wettbewerbsvorteile daraus für sie entstehen. Eingangs wird erläutert, warum das Thema – besonders in der Tourismusbranche – zunehmend an Bedeutung gewinnt und was sich überhaupt hinter dem scheinbar sperrigen Begriff „CSR“ verbirgt. So wird eine terminologische Grundlage für die weitere Diskussion geschaffen.

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Author information

Authors and Affiliations

  1. Universität Erlangen-Nürnberg, Erlangen, Deutschland

    Matthias S. Fifka

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  1. Matthias S. Fifka
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Correspondence to Matthias S. Fifka .

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Editors and Affiliations

  1. Modul Universität Wien , Wien, Austria

    Dagmar Lund-Durlacher

  2. Universität Erlangen-Nürnberg , Erlangen, Germany

    Matthias S. Fifka

  3. Hochschule Rhein-Waal , Kleve, Germany

    Dirk Reiser

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Fifka, M.S. (2017). Strategisches CSR-Management im Tourismus. In: Lund-Durlacher, D., Fifka, M., Reiser, D. (eds) CSR und Tourismus. Management-Reihe Corporate Social Responsibility. Springer Gabler, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-53748-0_1

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  • DOI: https://doi.org/10.1007/978-3-662-53748-0_1

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  • Publisher Name: Springer Gabler, Berlin, Heidelberg

  • Print ISBN: 978-3-662-53747-3

  • Online ISBN: 978-3-662-53748-0

  • eBook Packages: Business and Economics (German Language)

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