Abstract
The crisis of the early 1990s, one of the most severe in the history of the automobile industry, has shown that most European car-makers are highly adaptable, able to respond to turbulence, and capable of prompt and far-reaching strategic and organizational change. Even if the demand for cars in 1996 is still below the 1990 peak, intensive restructuring has lowered the breakeven point and allowed profit margins to recover.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Anfia (1998): Automobile in cifre (Car Industry Statistics), Anfia, Turin.
Biemans, W. G. (1995): Internal and external networks in product development: a case for integration, in: Bruce, M., Biemans, W. G. (eds.), Product development: meeting the challenge of the design-marketing interface, Wiley, Chichester.
Burt, D. N., Soukup, W. R. (1985): Purchasing’s role in new product development, Harvard Business Review, vol. 63, no. 5, pp. 90–97.
Calabrese, G. (1997): Fare auto: la comunicazione e la cooperazione nello sviluppo prodotto (Creating a Car: Communication and cooperation in the product development process), Franco Angeli, Milan.
Clark, K. B., Fujimoto T. (1991): Product development performance, Harvard Business School Press, Boston.
Galegher, J., Kraut, R. E., (1990): Technology for intellectual teamwork: perspectives on research and design, in Galegher, J., Kraut R. E., Egido C. (eds.), Intellectual teamwork, Lawrence Erlbaum Associates, New Yersey.
Grando, A., Sianesi A. (1991): II Fornitore: dal prezzo alla prestazione globale (The Supplier: From price to global service), Economia & management, no. 22, pp. 72–86.
Gupta, A. K., Wilemon, D. (1988): The credibility-co-operation connection at the R&D-marketing interface, Journal Product Innovation Management, vol. 5, no. 5, pp. 20–31.
Mediobanca (1993): Dati cumulativi di 1807 società italiane (Cumulative Data of 1,807 Italian Firms), R&S, Milan.
Pawar, K. S., Menon, U., Riedel, J. C. (1994): Time to Market, Integrated Manufacturing Systems, vol. 5, no. 1, pp. 14–22.
Sandell, J. (1994): Management of market information in early stage product development, Conference proceedings. The second international product development management conference on new approaches to development and engineering, Gothenburg, May 30–31.
Ulrich, K. T., Eppinger, S. D. (1995): Product Design and Development, McGraw Hill, New York.
Volpato, G. (1993): Lo scenario della competizione automobilistica internazionale e la strategia di rilancio degl Gruppo Fiat Auto (The International Car Competition Scenario and the Strategy of Revival at Fiat Auto), in: Garibaldo, F. (ed.), Fiat punto e a capo, Ediesse, Rome.
Volpato, G. (1994): L’automobile: la sfida di riconoscersi piccola impresa (Car Industry: The challenge of admitting to be a small firm), Persone & Impese, vol. 3, no. 2, pp. 31–33.
Zeithaml, V. A., Parasuraman, A., Berry L. L. (1990): Delivering quality service: balancing customer perceptions and expectations, The Free Press, New York.
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2000 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Calabrese, G. (2000). Reorganizing the Product and Process Development of an Italian Car Manufacturer. In: Jürgens, U. (eds) New Product Development and Production Networks. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-04255-7_10
Download citation
DOI: https://doi.org/10.1007/978-3-662-04255-7_10
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-08387-7
Online ISBN: 978-3-662-04255-7
eBook Packages: Springer Book Archive