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Digitale Customer Journey

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Praxisbeispiele der Digitalisierung

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Zusammenfassung

In der Wissenschaft kann der Begriff Customer Experience Management (CEM) sowohl aus Anbieter- als auch aus Kundensicht betrachtet werden. Daher erscheint es an dieser Stelle sinnvoll, einen kurzen Bezug zu den theoretischen Grundlagen des CEM vorzunehmen.

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Author information

Authors and Affiliations

  1. Internationales Fußball Institut, Ismaning, Deutschland

    Benjamin Birzer

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  1. Benjamin Birzer
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Correspondence to Benjamin Birzer .

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Editors and Affiliations

  1. Hochschule für angewandtes Management, Ismaning, Deutschland

    Mark Harwardt

  2. straightlabs GmbH & Co. KG, Grünwald, Deutschland

    Peter F.-J. Niermann

  3. Hochschule für angewandtes Management, Ismaning, Deutschland

    Andre M. Schmutte

  4. Hochschule für angewandtes Management, Ismaning, Deutschland

    Axel Steuernagel

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© 2022 Der/die Autor(en), exklusiv lizenziert an Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Birzer, B. (2022). Digitale Customer Journey. In: Harwardt, M., Niermann, P.FJ., Schmutte, A.M., Steuernagel, A. (eds) Praxisbeispiele der Digitalisierung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-37903-2_9

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  • DOI: https://doi.org/10.1007/978-3-658-37903-2_9

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-37902-5

  • Online ISBN: 978-3-658-37903-2

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