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Digital Transformation of the Commercial Functions of B2B Companies

Go-to-market strategies, initiatives and supporting systems

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Praxisbeispiele der Digitalisierung
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Abstract

The year 2020 has been one of the most remarkable in contemporary history with a significant influence on basic economic structures. It was a landmark for the transfer from the traditional into a digital and virtual economic world. But the COVID-19 crisis only accelerated a fundamental change which started two decades ago with the use of the Internet for researching information and purchasing online.

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Correspondence to Axel Steuernagel .

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© 2022 Der/die Autor(en), exklusiv lizenziert an Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Steuernagel, A. (2022). Digital Transformation of the Commercial Functions of B2B Companies. In: Harwardt, M., Niermann, P.FJ., Schmutte, A.M., Steuernagel, A. (eds) Praxisbeispiele der Digitalisierung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-37903-2_8

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  • DOI: https://doi.org/10.1007/978-3-658-37903-2_8

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-37902-5

  • Online ISBN: 978-3-658-37903-2

  • eBook Packages: Business and Economics (German Language)

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