Abstract
The aim of this article is to investigate whether music tuned to A4 = 432 Hz leads to less perceived arousal than music tuned to A4 = 440 Hz.
To answer this question, an experiment with 54 subjects without any musical training was conducted. The participants heard six music excerpts (three pop and three classical) for 30 s each and tuned to both frequencies. Participants were asked to rate the songs in terms of hypoarousal and hyperarousal.
The results of the experiment showed that music tuned to A4 = 432 Hz does not result in lower, but in higher levels of perceived arousal. The data revealed a significant difference between both tunings. The results show that the frequency music is tuned to has an influence on perceived arousal.
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Kopka, M. (2022). The influence of music tuned to 440 Hz & 432 Hz on the perceived arousal. In: Grünewald-Schukalla, L., Jóri, A., Schwetter, H. (eds) Musik & Marken. Jahrbuch für Musikwirtschafts- und Musikkulturforschung . Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-36472-4_10
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DOI: https://doi.org/10.1007/978-3-658-36472-4_10
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