Zusammenfassung
Parents shape the playing environment of their children by choosing toys and thus influence the play of their children. Up to now there has been little empirical research on which evaluation criteria are relevant for parents, how decisions are made when selecting toys in the family setting and what role the category gender plays in the selection process. This is very surprising as gender is currently an integral part of the world of toys. In the production of toys, the focus is increasingly on separate products for girls and boys. This article presents the findings of an interview study with families conducted in the south-western part of Germany. The criteria used by family members to select toys are presented. In addition, the relevance of gender-related assumptions and attributions for the selection and evaluation of toys is elaborated.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
Notes
- 1.
Es handelt sich um ein Kooperationsprojekt von Volker Mehringer (Universität Augsburg) und Wiebke Waburg (Universität Koblenz-Landau).
- 2.
Die (Gruppen-)Interviews wurden im Rahmen eines Lehrforschungsprojekts erhoben, an dem Studierende des M.A. Erziehungswissenschaft mit dem Schwerpunkt Heterogenität in Erziehung und Bildung (Universität) beteiligt waren. Wir bedanken uns herzlich bei allen beteiligten Studierenden und Interviewpartner*innen für die Bereitschaft, am Projekt teilzunehmen.
- 3.
Die Transkription basiert auf den von Gabriele Rosenthal (2015, S. 100) vorgeschlagenen Transkriptionszeichen.
Literatur
Al Kurdi, B. (2017). Investigating the factors influencing parent toy purchase decisions: Reasoning and consequences. International Business Research, 10(4), 104–116.
Andresen, S., Çınar, D., Kuhn, M., Neumann, S., Pupeter, M., Schneekloth, U., & Wolfert, S. (2018). Kinder in Deutschland 2018. Weinheim: Beltz Juventa.
Christensen, K. E., & Stockdale, D. F. (1991). Predictors of toy selection criteria of preschool children’s parents. Children’s Environments Quarterly, 8(1), 25–36.
Davis, J. T. M., & Hines, M. (2020). How large are gender differences in toy preferences? A systematic review and meta-analysis of toy preference research. Archives of Sexual Behavior, 49 (2), 373–394.
Eckes, T. (2010). Geschlechtersterotype: Von Rollen, Identitäten und Vorurteilen. In R. Becker, & B. Kortendiek (Hrsg.), Handbuch Frauen- und Geschlechterforschung (S. 178–189). Wiesbaden: VS Verlag.
Eisenberg, N., Wolchik, S. A., Hernandez, R., & Pasternack, J. F. (1985). Parental socialization of young children’s play: a short-term longitudinal study. Child Development, 56(6), 1506–1513.
Fein, G., Johnson, D., Kosson, N., Stork, L., & Wasserman, L. (1975). Sex stereotypes and preferences in the toy choices of 20-month-old boys and girls. Developmental Psychology, 11(4), 527–528.
Fisher-Thompson, D. (1993). Adult toy purchases for children: factors affecting sex-typed toy selection. Journal of Applied Developmental Psychology, 14(3), 385–406.
Freeman, N. K. (2007). Preschoolers’ perceptions of gender appropriate toys and their parents’ beliefs about genderized behaviors: miscommunication, mixed messages, or hidden truths? Early Childhood Education Journal, 34(5), 357–366.
Fuchs, C. (2001). Barbie trifft He-Man. Kinder erzählen über Spielwelten und ihre Alltagswelt. Freiburg im Breisgau: Fillibach.
Gaskins, S., Haight, W., & Lancy, D. F. (2007). The cultural construction of play. In A. Göncü, S. Gaskins (Eds.), Play and development (S. 179–202). New York: Taylor und Francis.
Hagemann-White, C. (1984). Sozialisation: Weiblich – männlich? Opladen: Leske + Budrich.
Heimlich, U. (2015). Einführung in die Spielpädagogik (3. Aufl.). Bad Heilbrunn: Klinkhardt.
Heller, E. (2018). Wie Farben wirken (9. Aufl.). Reinbek bei Hamburg: Rohwohlt.
Kollmayer, M., Schultes, M.-T., Schober, B., Hodosi, T., & Spiel, C. (2018). Parents’ judgments about the desirability of toys for their children: associations with gender role attitudes, gender-typing of toys, and demographics. Sex Roles, 79(5), 329–341.
Kuckartz, U. (2014). Qualitative Inhaltsanalyse (2. Aufl.). Weinheim: Beltz Juventa.
Li, R. Y., Hei, W., Wang, I. (2016). Gender-typed play and social abilities in boys and girls: are they related? Sex Roles, 74, 399–411.
Litfin, T., Teckert, Ö., & Lamberz, J. (2017). The choice of color, topic and toys: An empirical study of gender roles. ENTRENOVA Conference Proceedings. Dubrovnik.
Marjanovič-Umek, L., Fekonja-Peklaj, U., & Podlesek, A. (2014). The effect of parental involvement and encouragement on preschool children’s symbolic play. Early Child Development and Care, 184(6), 855–868.
Martensen, A., & Grønholdt, L. (2008). Children’s influence on family decision making. Innovative Marketing, 4(4), 14–22.
Meier, F. (2006). Von allerley Spil und Kurzweyl. Spiel und Spielzeug in der Geschichte. Ostfildern: Thorbecke.
Mehringer, V., & Waburg, W. (2020). Das Projekt SAKEF – Theoretische und konzeptionelle Überlegungen zur Spielzeugbewertung und Spielzeugauswahl. In V. Mehringer, & W. Waburg (Hrsg.), Spielzeug, Spiele und Spielen (S. 15–36). Wiesbaden: Springer VS.
Mogel, H. (2008). Psychologie des Kinderspiels (3. Aufl.). Heidelberg: Springer Medizin.
Parmar, P., Harkness, S., & Super, C. M. (2004). Asian and Euro-American parents’ ethnotheories of play and learning: Effects on preschool children’s home routines and school behaviour. International Journal of Behavioral Development, 28(2), 97–104.
Retter, H. (1973). Spielzeug, Sozialschicht, Erziehung. Oberursel: Finken-Verlag.
Rettig, M. (1995). Play and cultural diversity. The Journal of Educational Issue of Language Minority Students, 15(4), 1–9.
Rosenthal, G. (2015). Interpretative Sozialforschung (5., aktualisierte und ergänzte Aufl.). Weinheim: Beltz Juventa.
Shoham, A., & Dalakas, V. (2005). He said, she said… they said: parents’ and children’s assessment of children’s influence on family consumption decisions. Journal of Consumer Marketing, 22(3), 152–160.
Todd, B. K., Barry, J. A., & Thommessen, S. A. O. (2017). Preferences for „gender-typed“ toys in boys and girls aged 9 to 32 months. Infant and Child Development, 26(3), 1–14.
Todd, B. K., Fischer, R. A., Di Costa, S., Roestorf, A., Harbour, K., Hardiman, P., & Barry, J. A. (2018). Sex differences in children’s toy preferences: a systematic review, meta-regression, and meta-analysis. Infant and Child Development, 27(2), e2064.
Trawick-Smith, J., Wolff, J., Koschel, M., & Vallarelli, J. (2015). Effects of toys on the play quality of preschool children: Influence of gender, ethnicity, and socioeconomic status. Early Childhood Education Journal, 43(4), 249–256.
Ward, S., & Wackman, D. B. (1972). Children’s purchase influence attempts and parental yielding. Journal of Marketing Research, 9(3), 316–319.
Weisgram, E. S., Fulcher, M., & Dinella, L. M. (2014). Pink gives girls permission: exploring the roles of explicit gender labels and gender-typed colors on preschool children’s toy preferences. Journal of Applied Developmental Psychology, 35(5), 401–409.
Wood, E., Desmarais, S., & Gugula, S. (2002). The impact of parenting experience on gender stereotyped toy play of children. Sex Roles, 47(1), 39–49.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature
About this chapter
Cite this chapter
Waburg, W., Haustov, A., Mehringer, V. (2021). Zur Bedeutung der Kategorie Geschlecht bei der Bewertung und Auswahl von Spielzeugen in Familien. In: v. Dall'Armi, J., Schurt, V. (eds) Von der Vielheit der Geschlechter. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-32251-9_8
Download citation
DOI: https://doi.org/10.1007/978-3-658-32251-9_8
Published:
Publisher Name: Springer VS, Wiesbaden
Print ISBN: 978-3-658-32250-2
Online ISBN: 978-3-658-32251-9
eBook Packages: Social Science and Law (German Language)