Abstract
In this chapter communicative interventions on the energy transition will be presented according to the research model, from A to Sustainability, that includes the following steps, urgency, awareness, action & collective action, public support and in dialogue with society. The research model is discussed as well as various points interesting for communication researchers and professionals. At the end of the chapter some discussion points are issued.
This chapter is partly based on my inaugural speech, given on January 24, 2019, Duurzaamheidscommunicatie, Hanze University of Applied Sciences.
Wim Elving is professor (lector) Sustainable Communication at the Hanze University of Applied Sciences, and part of the Centre of Expertise – Energy, EnTrance (Energy Transition Centre). At EnTranCe we study and develop communicative interventions to accelerate the Energy Transition and to establish the Sustainable Society. Previous he worked at Twente University (PhD, 1999) and University of Amsterdam/Amsterdam School of Communications Research (ASCoR; 2000–2018), and as guest professor at various European Universities. He has been editor in chief of Corporate Communications an International Journal (2006–2016) and published a variety of articles, chapters, blogs, editorials etcetera on change communication, employer branding, csr communications, and sustainable communication. At Hanze he is (co-)leading a group of researchers (lectorate).
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Elving, W.J.L. (2021). Energy and Sustainable Communication. In: Weder, F., Krainer, L., Karmasin, M. (eds) The Sustainability Communication Reader. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-31883-3_22
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