Abstract
Assessing the quality of care from the patients’ perspective has usually been conceptualized as patient satisfaction (van Campen et al. 1995). Several literature reviews have been performed with regard to the existing methods of measuring patient satisfaction with the primary care physician (e.g., Evans et al. 2007; van Campen et al. 1995; Anhang Price et al. 2014) and researchers have shown increased interest in investigating the antecedents and consequences of patient satisfaction (see e.g., Mittal 2016). As a matter of fact, traditional advertising by physicians is restricted by law and ethical considerations in many countries, thus it is not widespread at all (Bidmon, Roettl, and Terlutter 2016).
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Bidmon, S. (2019). Patient Satisfaction with the Primary Care Physician and Usage of Physician Rating Websites: How Do They Relate to Each Other?. In: Bigne, E., Rosengren, S. (eds) Advances in Advertising Research X. European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-24878-9_2
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