Abstract
Luxury is more than a sociological or historical concept. It offers worldwide huge market opportunities. Luxury is, first and foremost, a global industry with growing demands and a profit rates high above average consumer goods. Out of their global experience with leading international luxury brands, the two interviewees paint a contemporary picture of the global market of luxury brands and products, based on empirical studies, at the beginning of the XXI Century.
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© 2018 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature
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Mei-Pochtler, A., Gurzki, H. (2018). “Aspirational Symbols of Today’s Global Society”. In: Pietzcker, D., Vaih-Baur, C. (eds) Luxus als Distinktionsstrategie. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-21569-9_7
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DOI: https://doi.org/10.1007/978-3-658-21569-9_7
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