Skip to main content

Internetkonzerne: Konzentration, Konkurrenz und Macht

  • Chapter
  • First Online:
Kollektivität und Macht im Internet

Zusammenfassung

In diesem Aufsatz werden die Konzentrationsprozesse auf den wesentlichen Internetmärkten sowie die Expansions- und Innovationsstrategien der fünf führenden Konzerne Google, Facebook, Apple, Amazon und Microsoft analysiert. Die Befunde, die der Text vorstellt, sind von einer Dezentralisierung der Markt- und Demokratisierung der Innovationsprozesse im Web ebenso weit entfernt wie von Vorstellungen einer vornehmlich offenen und kollaborativ betriebenen Technik- und Produktentwicklung. Die fünf un- tersuchten Konzerne prägen nicht nur wesentliche Angebote und Märkte des Internets. Sie regeln als Betreiber der zentralen Infrastrukturen auch die Zugänge zum Netz, strukturieren die Kommunikationsmöglichkeiten der Nutzer und sind wesentliche Treiber der Innovation. Nicht Dezentralisierung, Demokratisierung und Kooperation, sondern Konzentration, Kontrolle und Macht sind die Schlüsselkategorien, mit denen sich die wesentlichen Entwicklungstendenzen des (kommerziellen) Internets angemessen erfassen lassen.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 29.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 39.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Similar content being viewed by others

Literatur

  • Ahuja, Gautam / Lampert, Curba M. / Tandon, Vivek (2008): Moving Beyond Schumpeter: Management Research on the Determinants of Technological Innovation. In: The Academy of Management Annals (2)1, 1–98.

    Google Scholar 

  • Alphabet Inc. (2017): Form 10-K 2016. Washington D.C.: United States Securities and Exchange Commission.

    Google Scholar 

  • Amazon Inc. (2013): Annual Report 2012 (Form 10-K). Washington D.C.: United States Securities and Exchange Commission.

    Google Scholar 

  • Amazon Inc. (2017): Annual Report 2016 (Form 10-K). Washington D.C.: United States Securities and Exchange Commission.

    Google Scholar 

  • Anderson, Chris (2008): The Long Tail. Why the Future of Business is Selling Less of More. New York: Hachette Books.

    Google Scholar 

  • Angwin, Julia (2009): Stealing MySpace: The Battle to Control the Most Popular Website in America. New York: Random House.

    Google Scholar 

  • Apple Inc. (2001): Annual Report 2001 (Form 10-K). Washington D.C.: United States Securities and Exchange Commission.

    Google Scholar 

  • Apple Inc. (2016): Annual Report 2016 (Form 10-K). Washington D.C.: United States Securities and Exchange Commission.

    Google Scholar 

  • Arthur, Charles (2012): Digital Wars: Apple, Google, Microsoft and the Battle for the Internet. London / Philadelphia: Kogan Page.

    Google Scholar 

  • Atkinson, Robert D. / Ezell, Stephen J. / Andes, Scott M. / Castro, Daniel D. / Bennett, Richard (2010): The Internet Economy 25 Years After. Transforming Commerce & Life. Washington D.C.: The Information Technology & Innovation Foundation.

    Google Scholar 

  • Barabasi, Albert-Lázlò / Bonabeau, Eric (2003): Scale-Free Networks. In: Scientific American 5, 50–59.

    Google Scholar 

  • Benkler, Yochai (2006): The Wealth of Networks: How Social Production Transforms Markets and Freedom. New Haven: Yale University Press.

    Google Scholar 

  • Braun, Viktor / Herstatt, Cornelius (2008): The Freedom-Fighters: How Incumbent Corporations are Attempting to Control User-innovation. In: International Journal of Innovation Management 12(3), 543–572.

    Google Scholar 

  • Brockmeier, Joe (2011): Does Amazon “Owe” Open Source? Maybe a Little. In: Network World (27.5.2011). http://www.networkworld.com/article/2229358/ (1/2017).

  • Chesbrough, Henry W. (2003a): Open Innovation: The New Imperative for Creating and Profiting from Technology. Boston: Harvard Business School Press.

    Google Scholar 

  • Chesbrough, Henry W. (2003b): The Era of Open Innovation. In: MIT Sloan Management Review 44(3), 35–41.

    Google Scholar 

  • Chesbrough, Henry W. / Bogers, Marcel (2014): Explicating Open Innovation: Clarifying an Emerging Paradigm for Understanding Innovation. In: Chesbrough, Henry W. / Vanhaverbeke, Wim / West, Joel (Eds.): New Frontiers in Open Innovation. Oxford: Oxford University Press, 3–28.

    Google Scholar 

  • Clark, Jack (2014): Amazon’s ‘Schizophrenic’ Open Source Selfishness Scares off Potential Talent, Say Insiders. In: The Register (22.1.2014). http://www.theregister.co.uk/2014/01/22/amazon_open_source_investigation/ (1/2017).

  • Dahlander, Linus / Gann, David M. (2010): How Open is Innovation? In: Research Policy 39, 699–709.

    Google Scholar 

  • Dolata, Ulrich (2003): Unternehmen Technik. Akteure, Interaktionsmuster und strukturelle Kontexte der Technikentwicklung: Ein Theorierahmen. Berlin: Edition Sigma.

    Google Scholar 

  • Dolata, Ulrich (2013): The Transformative Capacity of New Technologies. A theory of sociotechnical change. London / New York: Routledge.

    Google Scholar 

  • Dolata, Ulrich / Schrape, Jan-Felix (2013): Medien in Transformation. Radikaler Wandel als schrittweise Rekonfiguration. In: Dolata, Ulrich / Schrape, Jan-Felix (Hrsg.): Internet, Mobile Devices und die Transformation der Medien. Radikaler Wandel als schrittweise Rekonfiguration. Berlin: Edition Sigma, 9–36.

    Google Scholar 

  • Dolata, Ulrich / Schrape, Jan-Felix (2014): App-Economy: Demokratisierung des Software-Marktes? In: Technikfolgenabschätzung – Theorie und Praxis 23(2), 76–80.

    Google Scholar 

  • Dolata, Ulrich / Schrape, Jan-Felix (2016): Masses, Crowds, Communities, Movements: Collective Action in the Internet Age. In: Social Movement Studies 15(1), 1–18.

    Google Scholar 

  • Eaton, Ben / Elaluf-Calderwood, Silvia / Sörensen, Carsten / Yoo, Youngjin (2011): Dynamic Structures of Control and Generativity in Digital Ecosystem Service Innovation: The Cases of the Apple and Google Mobile App Stores. Working Paper Series 183. London: LSE Innovation Systems and Innovation Group.

    Google Scholar 

  • EHI Retail Institute (2016): Top 100 umsatzstärkste Onlineshops in Deutschland. https://www.ehi.org/de/top-100-umsatzstaerkste-onlineshops-in-deutschland (1/2017).

  • Evans, David S. (2008): The Economics of the Online Advertising Industry. In: Review of Network Economics 7(3), 359–391.

    Google Scholar 

  • Facebook Inc. (2017): Annual Report 2016 (Form 10-K). Washington D.C.: United States Securities and Exchange Commission.

    Google Scholar 

  • Fortune (2016): Fortune 500 2016. http://beta.fortune.com/fortune500 (1/2017).

  • Freedman, Des (2012): Web 2.0 and the Death of the Blockbuster Economy. In: Curran, James / Fenton, Natalie / Freedman, Des (Eds): Misunderstanding the Internet. London / New York: Routledge, 69–94.

    Google Scholar 

  • Freeman, Christopher (1991): Networks of Innovators: A Synthesis of Research Issues. In: Research Policy 20, 499–514.

    Google Scholar 

  • Giddens, Anthony (1984): The Constitution of Society. Cambridge: Polity Press.

    Google Scholar 

  • Gillespie, Tarleton (2010): The Politics of ‚Platforms‘. In: New Media & Society 12(3), 347–364.

    Google Scholar 

  • Gillespie, Tarleton (2014): The Relevance of Algorithms. In: Gillespie, Tarleton / Boczkowski, Pablo / Foot, Kirsten (Eds): Media Technologies. Essays on Communication, Materiality, and Society. Cambridge: MIT Press, 167–194.

    Google Scholar 

  • Google Inc. (2010): Annual Report 2009 (Form 10-K). Washington D.C.: United States Securities and Exchange Commission.

    Google Scholar 

  • Hagedoorn, John / Link, Albert N. / Vonortas, Nicholas S. (2000): Research Partnerships. In: Research Policy 29, 567–586.

    Google Scholar 

  • Handelsverband Deutschland (2016): Der deutsche Einzelhandel. Stand Dezember 2016. http://einzelhandel.de/images/presse/Graphiken/DerEinzelhandelJan2014.pdf (1/2017).

  • Haucap, Justus / Heimeshoff, Ulrich (2014): Google, Facebook, Amazon, eBay: Is the Internet Driving Competition or Market Monopolization? In: International Economics and Economic Policy 11(1/2), 49–61.

    Google Scholar 

  • Haucap, Justus / Wenzel, Tobias (2011): Wettbewerb im Internet: Was ist online anders als offline? In: Zeitschrift für Wirtschaftspolitik 60(2), 200–211.

    Google Scholar 

  • Hippel, Eric von (2005): Democratizing Innovation. Cambridge: MIT Press.

    Google Scholar 

  • Hong, Ahreum / Bhattacharyya, Debadutta / Geis, George T. (2013): The Role of M&A in Market Convergence: Amazon, Apple, Google and Microsoft. In: Global Economy and Finance Journal 6(1), 53–73.

    Google Scholar 

  • Just, Natascha / Latzer, Michael (2017): Governance by Algorithms: Reality Construction by Algorithmic Selection on the Internet. In: Media, Culture & Society 39(2), 238-258

    Google Scholar 

  • Kirchner, Stefan / Beyer, Jürgen (2016): Die Plattformlogik als digitale Marktordnung. Wie die Digitalisierung Kopplungen von Unternehmen löst und Märkte transformiert. In: Zeitschrift für Soziologie 45(5), 324–339.

    Google Scholar 

  • Kirkpatrick, David (2010): The Facebook Effect. The Inside Story of the Company That Is Connecting the World. New York: Simon & Schuster.

    Google Scholar 

  • Lerner, Joshua / Tirole, Jean (2002): Some Simple Economics of Open Source. In: Journal of Industrial Economics 50(2), 197–234.

    Google Scholar 

  • Lessig, Lawrence (1999): CODE and Other Laws of Cyberspace. New York: Basic Books.

    Google Scholar 

  • Litan, Robert E. / Rivlin, Alice M. (Eds.) (2001): The Economic Payoff from the Internet Revolution. Washington D.C.: Brookings Institution.

    Google Scholar 

  • Mellahi, Kamel / Wilkinson, Adrian (2004): Organizational Failure: A Critique of Recent Research and a Proposed Integrative Framework. In: International Journal of Management Reviews 5/6(1), 21–41.

    Google Scholar 

  • Microsoft Corp. (2014): Annual Report 2014 (Form 10-K). Washington D.C.: United States Securities and Exchange Commission

    Google Scholar 

  • Microsoft Corp. (2016): Annual Report 2016 (Form 10-K). Washington D.C.: United States Securities and Exchange Commission.

    Google Scholar 

  • Monopolkommission (2014): Eine Wettbewerbsordnung für die Finanzmärkte. Zwanzigstes Hauptgutachten der Monopolkommission. Manuskript.

    Google Scholar 

  • National Retail Federation (2013): Top 50 E-Retailers, 2013. https://nrf.com/2015/top50-e-retailers-table (1/2017).

  • National Retail Federation (2015): Top 100 Retailers Chart, 2015. https://nrf.com/2015/top100-table (1/2017)

  • Netmarketshare (2016a): Desktop and Mobile/Tablet Search Engine Market Share. http://netmarketshare.com/ (1/2017).

  • Netmarketshare (2016b): Mobile/Tablet Operating System Market Share. http://netmarketshare.com/ (1/2017).

  • Pariser, Eli (2011): The Filter Bubble. What the Internet is Hiding from You. New York: Penguin Press.

    Google Scholar 

  • Pittaway, Luke / Robertson, Maxine / Munir, Kamal / Denyer, David / Neely, Andy (2004): Networking and Innovation: A Systematic Review of the Evidence. In: International Journal of Management Reviews 5/6(3/4), 137–168.

    Google Scholar 

  • Pollock, Rufus (2010): Is Google the Next Microsoft: Competition, Welfare and Regulation in Online Research. In: Review of Network Economics 9(4), Article 4.

    Google Scholar 

  • Powell, Walter W. / Grodal, Stine (2005): Networks of Innovators. In: Fagerberg, Jan / Mowery, David C. / Nelson, Richard R. (Eds.): The Oxford Handbook of Innovation. Oxford: Oxford University Press, 56–85.

    Google Scholar 

  • Powell, Walter W. / Koput, Kenneth W. / Smith-Doerr, Laurel (1996): Interorganizational Collaboration and the Locus of Innovation: Networks of Learning in Biotechnology. In: Administrative Science Quarterly 41(1), 116–145.

    Google Scholar 

  • PricewaterhouseCoopers (2016): IAB Internet Advertising Revenue Report. 2015 Full Year Results. New York: PwC.

    Google Scholar 

  • Rochet, Jean-Charles / Tirole, Jean (2003): Platform Competition in Two-sided Markets. In: Journal of the European Economic Association 1(4), 990–1029.

    Google Scholar 

  • Roijakkers, Nadine / Hagedoorn, John (2006): Inter-firm Partnering in Pharmaceutical Biotechnology since 1975: Trends, Patterns, and Networks. In: Research Policy 35, 431–446.

    Google Scholar 

  • Rothaermel, Frank T. (2001): Incumbent’s Advantage Through Exploiting Complementary Assets via Interfirm Cooperation. In: Strategic Management Journal 22(6/7), 687–699.

    Google Scholar 

  • Schreyögg, Georg / Sydow, Jörg (2010): Organizing for Fluidity? Dilemmas of New Organizational Forms. In: Organization Science 21(6), 1251–1262.

    Google Scholar 

  • Shapiro, Carl / Varian, Hal R. (1999): Information Rules. A Strategic Guide to the Network Economy. Boston: Harvard Business School Press.

    Google Scholar 

  • Shelanski, Howard E. (2013): Information, Innovation, and Competition Policy for the Internet. In: University of Pennsylvania Law Review 161, 1663–1705.

    Google Scholar 

  • Statista (2016): Marktanteile der führenden Hersteller am Absatz von Smartphones weltweit vom 4. Quartal 2009 bis zum 2. Quartal 2016. https://de.statista.com/statistik/daten/studie/173056/umfrage/weltweite-marktanteile-der-smartphone-hersteller-seit-4-quartal-2009/ (1/2017).

  • Stone, Brad (2013): The Everything Store. Jeff Bezos and the Age of Amazon. New York: Little, Brown and Company.

    Google Scholar 

  • Tapscott, Don / Williams, Anthony D. (2006): Wikinomics: How Mass Collaboration changes Everything. New York: Portfolio.

    Google Scholar 

  • Trott, Paul / Hartmann, Dap (2009): Why ‚Open Innovation‘ is Old Wine in New Bottles. In: International Journal of Innovation Management 13(4), 715–736.

    Google Scholar 

  • Van Dijck, José (2013): The Culture of Connectivity. A Critical History of Social Media. Oxford: Oxford University Press.

    Google Scholar 

  • West, Joel / Lakhani, Karim R. (2008): Getting Clear About Communities in Open Innovation. In: Industry & Innovation 15(2), 223–231.

    Google Scholar 

  • West, Joel / O’Mahoney, Siobhan (2008): The Role of Participation Architecture in Growing Sponsored Open Source Communities. In: Industry & Innovation 15(2), 145–168.

    Google Scholar 

  • West, Joel / Salter, Ammon / Vanhaverbeke, Wim / Chresbrough, Henry (2014): Open Innovation: The Next Decade. In: Research Policy 43, 805–811.

    Google Scholar 

  • Winner, Langdon (1980): Do Artifacts Have Politics? In: Daedalus 109(1), 121–136.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Ulrich Dolata .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer Fachmedien Wiesbaden GmbH

About this chapter

Cite this chapter

Dolata, U. (2018). Internetkonzerne: Konzentration, Konkurrenz und Macht. In: Dolata, U., Schrape, JF. (eds) Kollektivität und Macht im Internet. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-17910-6_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-658-17910-6_5

  • Published:

  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-17909-0

  • Online ISBN: 978-3-658-17910-6

  • eBook Packages: Social Science and Law (German Language)

Publish with us

Policies and ethics