CSV differentiator - Business with underserved markets in developed economies

Abstract

This section tests Porter’s and Kramer’s statement of existing CSV opportunities in business with underserved markets in developed economies. To begin the analysis, a segmentation of consumer end markets is required. After the identification of potentially underserved markets, an empirical study provides insights on potential business opportunities based on case examples for different industries and geographies. The results are summarized to a distinguished answer on Porter’s original hypothesis, in which he claims CSV opportunities in underserved markets in developed economies. The analysis focuses on Germany and the United States as representative economies of the developed world.