Das digitale Schaufenster: Der Social Media Newsroom als kommunikativer Hub

Zusammenfassung

17. Februar 2006: „Die! Press release! Die! Die! Die“. Tom Foremski, einflussreicher Journalist im Silicon Valley, hatte von den vielen ihm zugesandten Pressemitteilungen endgültig genug. In seiner Wut formulierte er eine scharfe Replik an alle Redakteure und Versender von Pressemitteilungen. Er schrieb: „Press releases are nearly useless. (…) They typically start with a tremendous amount of top-spin, they contain pat-on-the-back phrases and meaningless quotes. Often they will contain quotes from C-level executives praising their customer focus. They often contain praise from analysts, (who are almost always paid or have a customer relationship.) And so on…“ (…) „This madness has to end. It is wasted time and effort by hundreds of thousands of professionals“ (Foremski 2006).