Zusammenfassung
Entertainment-Education (EE) beschreibt einen Prozess, in dem Medienbotschaften entwickelt und umgesetzt werden, die zugleich unterhaltend und bildend wirken sollen. Was sind Potenziale und Herausforderungen dieser Strategie und wie wird EE in Forschung und Praxis diskutiert und angewendet? Der Beitrag argumentiert, dass EE ein wirksames Konzept darstellt, um spezifische Zielgruppen mit Gesundheitsthemen zu erreichen. Der Beitrag stellt zunächst die theoretischen Grundlagen von EE, Wirkungsweisen und Beispiele für Kooperationsprojekte vor und schließt mit einer ethischen Betrachtung sowie einem Fazit.
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Lubjuhn, S., Bouman, M. (2019). Die Entertainment-Education-Strategie zur Gesundheitsförderung in Forschung und Praxis. In: Rossmann, C., Hastall, M. (eds) Handbuch der Gesundheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10727-7_32
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