Abstract
MNCs are exposed to two sets of strategic forces to which they must respond but which are at least partly conflicting, namely forces for global integration and forces for local responsiveness. In the Integration/Responsiveness-framework (I/R-framework), a fourfold typology of MNCs has been proposed based on the differing strengths of the two forces. More recently, the AAA-framework, comprising adaptation, aggregation and arbitrage, has been proposed as an improved concept to describe MNC strategies. Both frameworks are described in detail in this Chapter.
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© 2015 Springer Fachmedien Wiesbaden
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Morschett, D., Schramm-Klein, H., Zentes, J. (2015). The Integration/Responsiveness- and the AAA-Frameworks. In: Strategic International Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-07884-3_2
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DOI: https://doi.org/10.1007/978-3-658-07884-3_2
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-07883-6
Online ISBN: 978-3-658-07884-3
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