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© 2018 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature
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Gietl, J. (2018). Resilienz von B-to-B-Marken. In: Baumgarth, C. (eds) B-to-B-Markenführung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-05097-9_13
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DOI: https://doi.org/10.1007/978-3-658-05097-9_13
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