Abstract
According to the research design, the overall aim of this chapter is to develop concepts that are involved in the individual belief formation towards the use of Advanced Driver-Assistance Systems. These concepts constitute the basis for the construction of a quantitative questionnaire; thus, they should be:
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As complete as possible, covering all sorts of affective and cognitive, conscious and unconscious, favourable and unfavourable beliefs towards ADAS technology;
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Clearly described, mutually exclusive and exhaustive, with as little overlap as possible;
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Directly based on the interview response with a clear and reproducible reference.
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© 2014 Springer Fachmedien Wiesbaden
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Planing, P. (2014). Qualitative Research Approach. In: Innovation Acceptance. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-05005-4_5
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DOI: https://doi.org/10.1007/978-3-658-05005-4_5
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-05005-4
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