Zusammenfassung
Immer mehr Unternehmen überlassen es dem Kunden, ein Produkt nach seinen Wünschen und Vorstellungen zu gestalten. Hierzu dienen Konfiguratoren oder auch „toolkits“, die inzwischen in nahezu allen Industrien verbreitet sind. Mit Konfiguratoren lassen sich nicht mehr nur Computer (http://www.dell.com), sondern auch Autos (http://www.audi.de), Uhren (www.factory1to1.com), Sportschuhe (www.nike.com), Hemden (www.dolzershop.de) oder Sonnenbrillen (www.ic-berlin.de) gestalten (Urban und Hauser 2004) (Abb. 2.1).
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Herrmann, A., Huber, F. (2013). Präferenzkonstruktion. In: Produktmanagement. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-00004-2_2
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