Abstract
The article deals with some important issues in relation to the determination of optimal pricing policies in an oligopolistic market. This problem has been approached by using different bodies of research, e.g. economic theory, marketing science and game theory. However, many models are still inadequate in their treatment of the dynamics of pricing as well as the problems of competitive interactions.
We give a statement of the actual and potential contributions from the different areas of research mentioned and review a series of models which offerS prescriptions for the pricing manager in a dynamic, oligopolistic environment.
“OZigopoly theory began with Cournot, more than 140 years ago. Judging from many intermediate textbooks on price theory, one might think it ended with him too” James W. Friedman “Oligopoly Theory”
This work was supported by NATO Research Grant No. 121/84.
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Jørgensen, S. (1986). Optimal Dynamic Pricing in an Oligopolistic Market: a Survey. In: Başar, T. (eds) Dynamic Games and Applications in Economics. Lecture Notes in Economics and Mathematical Systems, vol 265. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-61636-5_8
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