Summary
A model which accounts for both purchase event feedback and change due to an external effect. Its two most closely related antecedents are the linear learning model [#7] and the stationary probability diffusion model I#11].
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© 1976 Springer-Verlag Berlin Heidelberg
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Jones, J.M. (1976). A Dual-Effects Model of Brand Choice. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_18
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DOI: https://doi.org/10.1007/978-3-642-51565-1_18
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
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