Summary
Purchase concentration is sufficiently skewed to consider the heavy users as a distinct market segment. Models based on equal average consumption and a model allowing consumers to have different average consumption rates are developed.
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© 1976 Springer-Verlag Berlin Heidelberg
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Morrison, D.G. (1976). A Stochastic Interpretation of the Heavy Half. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_17
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DOI: https://doi.org/10.1007/978-3-642-51565-1_17
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
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