Summary
Two closely related stochastic models are described: The two-parameter NBD or negative binomial distribution model, and the simpler LSD or logarithmic series distribution model.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
Rights and permissions
Copyright information
© 1976 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Chatfield, C., Ehrenberg, A.S.C., Goodhardt, G.J. (1976). Progress on a Simplified Model of Stationary Purchasing Behaviour. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_15
Download citation
DOI: https://doi.org/10.1007/978-3-642-51565-1_15
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
eBook Packages: Springer Book Archive