Abstract
The last chapter demonstrated that corporate sustainability can indeed facilitate economic success in many ways. However, the link between the two is complex, and there is a risk that companies will engage in many disconnected environmental initiatives that fail to tap the full economic potential which environmental sustainability offers. At the same time, companies may find it difficult to translate abstract environmental strategies into viable business concepts. I propose to use the business model concept to overcome these problems. In order to use the concept as intended with the management framework of chapter 9, it is necessary to clarify the relationship between business models and strategy, and to define and explain the generic elements of business models and how they interact. Ways to identify and deal with systemic patterns and growth dynamics complete the theoretical foundation that is needed to design successful green business models.
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© 2012 Springer-Verlag Berlin Heidelberg
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Sommer, A. (2012). The Business Model Concept as a Unit of Analysis for Management Science. In: Managing Green Business Model Transformations. Sustainable Production, Life Cycle Engineering and Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28848-7_4
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DOI: https://doi.org/10.1007/978-3-642-28848-7_4
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-28847-0
Online ISBN: 978-3-642-28848-7
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