Abstract
In the imaginary world of complete resource mobility, the relationship as a phenomenon is to some extent meaningless to discuss. Relationship considerations are not particularly important if the market is assumed to work entirely in a pure exchange-centric way independently of the context. If a supplier can replace a lost deal with a new one tomorrow at no extra cost, then a customer relation perspective is rather inferior.
Access provided by Autonomous University of Puebla. Download to read the full chapter text
Chapter PDF
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Notes
Williamson (1975; 1985).
Reichheld (1996).
Heikkila(1996).
Williamson (1975).
Boston Consulting Group — BCG.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2009 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Hougaard, S., Bjerre, M. (2009). The Economics of Customer Relationships. In: The Relationship Marketer. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-03243-1_3
Download citation
DOI: https://doi.org/10.1007/978-3-642-03243-1_3
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-03242-4
Online ISBN: 978-3-642-03243-1
eBook Packages: Business and EconomicsBusiness and Management (R0)