Abstract
Classical rhetoric was the first discipline concerned with persuasion and in fact still has a lot to offer. This is exemplified by a short discussion of the persuasive appeals known from classical rhetoric as well as the so-called ‘aptum-model’. It is suggested how these sets of rhetorical concepts may be developed into guidelines for persuasive design. Moreover, classical rhetoric can be related to social psychology in an interesting and informative way. This combination of classical and modern disciplines of persuasion however also suggests that there is an inherent limit to the power of persuasive strategies.
Access provided by Autonomous University of Puebla. Download to read the full chapter text
Chapter PDF
Similar content being viewed by others
References
Billig, M.: Arguing and Thinking – A Rhetorical Approach to Social Psychology, 2nd edn. Cambridge University Press, Cambridge (1996)
Cicero: De Oratore. Loeb edn. London (1942)
Fogg, B.J.: Persuasive Computers – Perspectives and Research Directions. In: CHI 1998 Papers (1998)
Hasle, P.: The Persuasive Expansion - Rhetoric, Information Architecture, and Conceptual Structure. In: Schärfe, H., Hitzler, P., Øhrstrøm, P. (eds.) ICCS 2006. LNCS (LNAI), vol. 4068, pp. 2–21. Springer, Heidelberg (2006)
Nielsen, K.H.: An Ideal Critic: Ciceronian Rhetoric and Contemporary Criticism. Peter Lang Verlag, Bern (1995)
Quintilian, Institutio Oratoriae. Loeb Edition, London (1921) (here quoted from retrieved on January 25, 2007), www2.iastate.edu/~honeyl/quintilian/3/chapter11.html
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2007 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Kjær Christensen, AK., Hasle, P.F.V. (2007). Classical Rhetoric and a Limit to Persuasion. In: de Kort, Y., IJsselsteijn, W., Midden, C., Eggen, B., Fogg, B.J. (eds) Persuasive Technology. PERSUASIVE 2007. Lecture Notes in Computer Science, vol 4744. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-77006-0_36
Download citation
DOI: https://doi.org/10.1007/978-3-540-77006-0_36
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-77005-3
Online ISBN: 978-3-540-77006-0
eBook Packages: Computer ScienceComputer Science (R0)