Abstract
In a persuasive communication, not only the message but also the source of the message can influence the persuasibility of the audience. This paper investigates whether displaying a static image of the source can affect the perceived credibility of a message that aims to promote regular exercise. We find a clear influence of the source’s appearance on the source’s credibility and that this effect is topic dependent. We also explore how the perceived source’s credibility for a particular topic correlates with the perceived credibility of a message on that topic.
Access provided by Autonomous University of Puebla. Download to read the full chapter text
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
References
Miller, G.R.: On being persuaded: Some basic distinctions. In: Roloff, M.E., Miller, G.R. (eds.) Persuasion: New directions in theory and research, pp. 11–28. Sage, Berverly Hills, CA (1980)
O’Keefe, J.D.: Persuasion: theory and research. Sage, Newbury Park, CA (1990)
Stiff, J.B.: Persuasive Communication. The Guildford Press, New York (1994)
Aronson, E.: The social animal. Worth (2004)
Chaiken, S.: Communicator Physical Attractiveness and Persuasion. Journal of Personality and Social Psychology 37, 1387–1397 (1979)
Parise, S., Kiesler, S., Sproull, L., Waters, K.: Cooperating with life-like interface agents. Computers in Human Behavior 15(2), 123–142 (1999)
Fogg, B.J., Marshall, J., Kameda, T., Solomon, J., Rangnekar, A., Boyd, J., Brown, B.: Web Credibility Research: A Method for Online Experiments and Early Study Results. In: CHI 2001, pp. 295–296 (2001)
deVries, P.: Social presence as a conduit to the social dimensions of online trust. In: Persuasive Technology Conference, pp. 55–59 (2006)
Riegelsberger, J., Sasse, M.A., McCarthy, J.D.: Shiny happy people building trust? Photos on e-commerce websites and consumer trust. In: Proceedings of CHI 2003, pp. 121–128 (2003)
Baylor, A.L., Rosenberg-Kima, R.B., Plant, E.A.: Interface Agents as Social Models: The Impact of Appearance on Females’ Attitude Toward Engineering. CHI 2006 Montreal, Canada (2006)
Ohanian, R.: Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising 19(3), 39–52 (1990)
Spears, R., Postmes, T., Lea, M., Wolbert, A.: When are net effects gross products? The power of influence and the influence of power in computer-mediated communication. Journal of Social Issues 58, 91–107 (2002)
Hong, T.: Contributing factors to the use of health-related websites. Journal of Health Communication 11, 149–165 (2006)
Petty, R., Cacioppo, J.: The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology 19, 123–205 (1986)
Nguyen, H., Masthoff, J., Edwards, P.: Persuasive effects of embodied conversational agent teams. In: Proceedings of the 12th International Conference on Human-Computer Interaction, Beijing, China (in press, 2007)
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2007 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Nguyen, H., Masthoff, J. (2007). Is it Me or Is it what I say? Source Image and Persuasion. In: de Kort, Y., IJsselsteijn, W., Midden, C., Eggen, B., Fogg, B.J. (eds) Persuasive Technology. PERSUASIVE 2007. Lecture Notes in Computer Science, vol 4744. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-77006-0_29
Download citation
DOI: https://doi.org/10.1007/978-3-540-77006-0_29
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-77005-3
Online ISBN: 978-3-540-77006-0
eBook Packages: Computer ScienceComputer Science (R0)