Abstract
Although e-commerce systems are increasingly concerned with data protection, they follow a property-based approach to privacy which leads to privacy negotiation and bargaining upon the base of the data subjects’ consent. After considering the technological and regulative strategies of protecting consumer privacy, this paper discusses the shortcomings of that approach and claims that, as long as a general privacy culture has not yet evolved in the (web) society, it might collide with the notion of data protection as a fundamental right.
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Oliver-Lalana, A.D. (2004). Consent as a Threat. A Critical Approach to Privacy Negotiation in e-Commerce Practices. In: Katsikas, S., Lopez, J., Pernul, G. (eds) Trust and Privacy in Digital Business. TrustBus 2004. Lecture Notes in Computer Science, vol 3184. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-30079-3_12
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DOI: https://doi.org/10.1007/978-3-540-30079-3_12
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-22919-3
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