Abstract
When considering relationships it is necessary to define the development stage of the relationship in order to understand the content and potential of the relationship and to appreciate how relationships can differ. Therefore, this chapter is dedicated to understanding the stages that relationships pass through and the types of key account management that a supplier may apply to these steps.
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Hougaard, S., Bjerre, M. (2002). Supplier Relationship Levels — Consequences and Contents. In: Strategic Relationship Marketing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-24813-2_6
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DOI: https://doi.org/10.1007/978-3-540-24813-2_6
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-01870-4
Online ISBN: 978-3-540-24813-2
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