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Wirkungsforschung

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Kommunikationswissenschaft als Integrationsdisziplin

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Die Wirkungsforschung steht beispielhaft für die Interdisziplinarität und Integrationsfähigkeit der heutigen Kommunikationswissenschaft. Wie das Fach Kommunikationswissenschaft im Gesamten wird auch das Teilgebiet Wirkungsforschung durch einen Gegenstand definiert (und nicht etwa durch eine disziplinäre Verortung), und der Gegenstand sind die kurz- und langfristigen Veränderungen an Individuum und Gesellschaft, die auf Medien und Medieninhalte zurückgeführt werden können (Schulz 1982). Die Perspektiven, Theorien, disziplinäre Nähe sowie die Methoden sind jedoch divers. Wir finden Impulse aus der Soziologie, Psychologie, Politikwissenschaft, Wirtschaftswissenschaft oder Informatik, um nur die häufigsten zu nennen (Bryant/Miron 2004).

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  1. Institut für Medien und Bildungstechnologie, Universität Augsburg, 86159, Universitätsstr. 2, Augsburg, Deutschland

    Pof. Dr. Helena Bilandzic

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  1. Alpen-Adria-Universität Klagenfurt Institut für Kommunikationswirtschaft, Klagenfurt, Austria

    Matthias Karmasin

  2. PH Ludwigsburg Forschungsst. Jugend - Medien - Bildung, Ludwigsburg, Germany

    Matthias Rath

  3. Bochum, Germany

    Barbara Thomaß

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Bilandzic, H. (2014). Wirkungsforschung. In: Karmasin, M., Rath, M., Thomaß, B. (eds) Kommunikationswissenschaft als Integrationsdisziplin. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-531-19016-7_9

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