Zusammenfassung
If a German manager, or, for that matter, a German Professor of Physics or Management, was asked: “Have you travelled much abroad last year?”, he would not probably think of including trips to countries within Europe. It is possible for him to commute to practically any city within Europe within one single day. This is European reality. The German manager of large as well as of small firms thinks in terms of global markets.
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Literaturverzeichnis
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© 1989 Springer Fachmedien Wiesbaden
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Albach, H. (1989). Global Markets — Opportunities and Threats for Small and Medium-Sized European Firms. In: Delfmann, W. (eds) Der Integrationsgedanke in der Betriebswirtschaftslehre. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-83652-6_2
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DOI: https://doi.org/10.1007/978-3-322-83652-6_2
Publisher Name: Gabler Verlag, Wiesbaden
Print ISBN: 978-3-409-16800-7
Online ISBN: 978-3-322-83652-6
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