Abstract
This section is devoted to the most successful Chinese microblogging platforms in 2010 and 2011. It will provide a historical overview of microblogs in China, illustrating the role played by Sina Weibo, through the analysis of four different categories of using the service, but also apply them to combination theories. More in detail, this section starts mapping the economic competition of microblog platforms at the beginning of the microblog phenomenon in China; afterwards, it provides a focus on the experience of Sina Weibo. Last but not least, this chapter investigates how microblogs were used in online journalism, as a platform for opinion leaders, to support local elections and to improve local governments’ transparency.
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Negro, G. (2017). 2008–2011: From the Social Network Services Copycats’ Struggle to Sina Weibo (the Most Popular Microblogging Platform). In: The Internet in China. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-60405-3_6
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DOI: https://doi.org/10.1007/978-3-319-60405-3_6
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