Abstract
This paper investigates the experiences of Danish investors in Turkey with the objective of identifying: (a) the patterns in internationalization process, entry mode, and partner selection criteria; (b) the nature of collaborations and specializations in management functions; (c) the perceptions about Turkish business and cultural environment that may enhance or impede future relationships.
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Bodur, M., Madsen, T.K. (2015). An Intercultural Analysis of Danish Experience with Investments in Turkey. In: Sirgy, M., Bahn, K., Erem, T. (eds) Proceedings of the 1993 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17323-8_13
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DOI: https://doi.org/10.1007/978-3-319-17323-8_13
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