Abstract
Automatic Banking Machines, capable of handling a wide variety of bank transactions are now widely available. This paper examines the demographics of consumers who use ABM’s together with the inherent promotional problems they bring to the bank with the decreasing use of bank premises.
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MacDonald, J., Blotnicky, K. (2015). The Automatic Bank Machine User: Demographics, In-Bank Visitation and Inherent Promotional Considerations. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_87
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DOI: https://doi.org/10.1007/978-3-319-17052-7_87
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17051-0
Online ISBN: 978-3-319-17052-7
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