Abstract
Needs are a central concept for understanding individuals in their role as a consumer. Need structures from many sources have been applied to the act of consumption. Based on a synthesis of these structures, a three‐dimensional model of consumption needs is proposed. This model not only serves as a conceptual tool but also has the potential of serving as a means of measuring the need satisfying ability of different products.
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© 2015 Academy of Marketing Science
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Helgeson, J.G. (2015). The Dimensions of Consumption Needs: A Conceptualization. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_106
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DOI: https://doi.org/10.1007/978-3-319-17052-7_106
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17051-0
Online ISBN: 978-3-319-17052-7
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