Abstract
Deviant consumer behavior is approaching epidemic proportions, yet has received little research attention. Several problems inherent in the area have impeded both management action and research progress. This paper reviews these problems and suggests priorities for both management action and future research.
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M. D. Geurts, J. Reinmuth, and P. R. Andrus, "Researching Shoplifting and Other Deviant Consumer Behavior Using the Randomized Response Design", Journal of Retailing, 50, 1975, pp. 3–38.
L. Humphreys, Tearoom Trade: Impersonal Sex in Public Places, (Chicago: Aldine, 1970).
M. K. Mills, A Power-Conceptual Analysis of Deviant Consumer Behavior in Retail Stores, Unpublished Ph.D. dissertation, Graduate School of Business, University of Pittsburgh, 1979.
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© 2015 Academy of Marketing Science
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Mills, M.K. (2015). The Deviant Consumer: Problems, Prospects, and Priorities for Management Action and Marketing Research. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_92
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DOI: https://doi.org/10.1007/978-3-319-16976-7_92
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16975-0
Online ISBN: 978-3-319-16976-7
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